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IMSA: GEAR Racing announces multi-year partnership with Sparta Evolution

In motorsport's toughest time, GEAR Racing secures a partnership with brake systems manufacturer Sparta Evolution, as the all-female team looks forward to a brighter future for motor racing.

Image credits: GEAR Racing

GEAR Racing, the fully-female team currently lining up a Lamborghini Huracan GT3 EVO in American's premier sportscar championship IMSA, announced a multi-season partnership with high performance brake system manufacturer Sparta Evolution.

The deal, starting from 2020, comes at a very important timing for the world of motor racing, with every event currently on hold indefinitely due to the COVID19 pandemic.


"Creating strong relationships right now ensures a steady return to racing when we see the green light again." - said Brian Wilson, Director of Business Development at GEAR Racing. "Now is when we must invest in our businesses. We also hope to help ease the minds of the fans, giving them reassurance that things are only temporary, and we will be back on the track soon.”


Sparta Evolution, based in Kent, WA, has been developing specifically engineered solutions for motorsports and high performance street applications since 2011 and will utilize this partnership to further test their systems in the racing world.


“We’re proud of our partnership with GEAR." - added Jerry DeMarino, Vice President of Sales and Marketing of Sparta Evolution.


"Our commitment to support women in racing at all levels of auto racing is evident by this partnership. The GEAR team has the best female racers in the world piloting their Lamborghini Huracan GT3 EVO, competing in the GTD class of the IMSA WeatherTech Sportscar Championship and the Michelin Endurance Cup."


"We are excited to begin collaboration with GEAR and help them with all of their braking needs.”


GEAR, an acronym for Girls Empowerment Around Racing, is a brand new project that has brought together some of the most talented female racing drivers to the IMSA championship. Tatiana Calderon, Katherine Legge, Rahel Frey and two-times series champion Christina Nielsen entered the 24 Hours of Daytona in January for the team, but were forced to an early retirement due to technical issues.


"Together, GEAR Racing and Sparta Evolution will continue to inspire all girls to be strong, smart, and bold in racing and in life." - read the joint statement.


The team, which has been testing for the upcoming Sebring race before the pandemic outbreak, has also gained a spot on the legendary 24 Hours of Le Mans. The most famous endurance race in the world, initially scheduled for June 13th, has now been moved to 19-20 September.


IMSA also released an updated calendar, with the next event now scheduled for 30th May at Detroit Belle Isle. The 12 Hours of Sebring has now been postponed to November 14th and will be the championship final round.


The sample livery (pictured), initially developed for the Sebring race, has been once again designed by Andy Blackmore, after outstanding success of the Daytona version.


Despite the hopeful tones of the announcement, the team also highlighted the severity of the current situation, urging fans to follow all recommended health and safety precautions.




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