Podium finisher Lola Lovinfosse returns to F1 Academy in a Rodin Motorsport-run entry sponsored by beauty-giant Charlotte Tilbury – as the brand enters its first global sports partnership.
French racer Lola Lovinfosse will return to F1 Academy for her second season in the all-female championship – and will do so in a Rodin Motorsport seat sponsored by beauty brand Charlotte Tilbury, thanks to a new partnership with F1 Academy that represents the first ever sports sponsorship for the cosmetic giant.
18-year-old Lovinfosse will be driving one of the sponsor-designed liveries for the 2024 season, with F1 teams directly involved in the other entries.
Her #3 car as well as suit will feature Charlotte Tilbury’s signature colours as well as the lips logo and ‘Make Up Your Destiny!’ mantra.
“I’m super happy and proud to be joining Charlotte Tilbury operated by Rodin Motorsport Team,” Lola said. “I’m really looking forward to the season to start, we have worked a lot with the team. I’m ready to fight!”
Lovinfosse started her racing career in 2018 in karting and then quickly moved up the European ladder with participations in some of the most competitive series in the world. She raced in the X30 Junior class in the IAME Winter Cup, then competed in the OK Junior class in World and European championships, WSK Euro and WSK Super Masters Series. In 2020 she moved to the OK class – before making the step up to race cars in 2021, when she joined the Spanish F4 Championship.
In her first season of F4 competitions, Lovinfosse made progress over the season and steadily ran in the midfield, closing in on the top ten with a P13 at Portimao. While her second season in Spanish F4 was cut short by a lack of funding, she would return to the racetrack at the end of the year in the Indian Racing League, where she scored a podium.
Her return to F4, though, wasn't far off, as she joined Campos Racing for the Barcelona round in Formula Winter Series in 2023, scoring points with a solid weekend. That performance acted as preparation for the inaugural F1 Academy season, as the Frenchwoman secured a Campos Racing seat in the all-female series promoted by F1.
Lola's F1 Academy campaign was off to a great start in Austria, where she climbed the podium for her first time in F4: a third place in race 2 was followed by 13 point-scoring results, including two more podiums in her home race at Circuit Paul Ricard. The French round was in fact her strongest one of the season, but she also showcased her racecraft in rounds such as Barcelona – where she was the protagonist of a great charge through the field to finish in the top-five.
Lovinfosse will now move to Rodin Motorsport for her sophomore campaign, and will be the ambassador for the new landmark F1 Academy sponsor.
"We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport" , commented F1 Academy Managing Director Susie Wolff.
“It’s a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own. I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport."
A major industry with untapped potential up until this point in the world of motor racing, the beauty-giant Charlotte Tilbury is ready to explore opportunities in the sport thanks to its progress in diversity and shift in viewership.
"My brand was created for everyone, everywhere, and as a female-founder I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 Academy", commented Charlotte Tilbury, founder and president of the brand.
“Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport. With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers and open up the traditionally male-dominated world of motorsport to even more talented young women."
The second F1 Academy season is set to get underway in Jeddah, Saudi Arabia, on 8-9 March.