Natalie Robyn is the first ever FIA CEO

American-born Natalie Robyn - formerly senior manager at Volvo, Nissan and DaimlerChrysler with over 15 years experience in the automotive and financial sectors - has been appointed as the first ever CEO of the FIA.

Photo credits: FIA

FIA newly-elected President Mohammed Ben Sulayem continues his mission of transforming the FIA into a more modern, sustainable, diverse and financially stable organization.

Less than a year after his election at the helm of the Federation International de l'Automobile, Ben Sulayem has appointed Natalie Robyn as the first ever CEO of the FIA.

American-born Robyn has over 15 years of experience in senior management positions in both automotive and finance, including companies such as Volvo, Nissan, DaimlerChrysler.

Of dual Spanish and American citizenship, Robyn holds a BA in International Business Strategy and Operations from Colgate University and an MBA from Thunderbird School of Global Management. She speaks English, Spanish, French and German.

“I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation" - Natalie Robyn said. "I look forward to working with Members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of all staff.”

In the new role, Robyn will be in charge of financial performance of an integrated and aligned FIA administration, overall strategy and development of new commercial plans to increase the FIA revenue streams, in order to ensure financial stability and provide more resources to the Federation Members.

“The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation" - commented FIA President Mohammed Ben Sulayem. "Her extensive experience and leadership will be crucial to improving our finances, governance and operations."

"She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our Members and I welcome her to the team" - he concluded.

Ahead of his election, one of Ben Sulayem's points for his vision of the Federation was a bigger female presence within the various roles in the sport. The appointment of Natalie Robyn is another step in that direction.

Less than a month ago, the FIA President stated: "Throughout history, women have made their mark in motorsport, on and off track, and it is our desire, under my leadership, that the trend will continue for years to come."