Sabré Cook opens the doors to motorsport’s hidden side with exclusive behind-the-scenes experiences
- RACERS
- 17 hours ago
- 4 min read
There is something special about attending a race: the crowds, noise and competitive tension. But what if racing fans could experience the work that makes that spectacle possible? For a select group of fans, the next few months will offer something truly exclusive: the chance to step inside a professional racing team, spend time with Sabré Cook, and experience motorsport from truly behind-the-scenes.
For most motorsport fans, a race weekend is the obvious way to get close to the sport. The sound of the engines, the atmosphere in the paddock, the tension before a race and the emotions once the cars hit the track.
But there is another side to professional motorsport that spectators rarely get to see. Beyond the grandstands and the intensity of race day, test events offer something different: less packed schedules, fewer pressures and greater opportunities for drivers and teams to work through the details that ultimately make the difference when the lights go out.
Now, Porsche Carrera Cup North America racer Sabré Cook is giving her fans the opportunity to experience that world from the inside.
The JDX Racing driver has created a new series of exclusive, one-of-a-kind events that will open the doors to a professional test day, offering a small number of fans unprecedented access to Cook, her team and the behind-the-scenes processes that are normally hidden from view.
The first experiences will take place at Indianapolis Motor Speedway on August 26-27, followed by events at Road Atlanta on August 31-September 1 and Circuit of the Americas on September 24-25.
The concept is designed to be far more than a conventional paddock visit. Instead, fans will spend the day immersed in the working environment of a professional racing team, gaining an insight into what actually happens between race weekends and how a driver and engineering crew prepare a Porsche 911 GT3 Cup car for competition.
“Here's what people don't tell you about race weekends. They are actually the most restricted and intense time to be able to see behind the scenes of what goes on in motorsports” - Cook explains.
“The most access you can get is actually during a test event.”
With the pressure of qualifying, races, media commitments and tight schedules, drivers and teams have little time to stop. A professional test day, by contrast, offers a much more open environment. That realization became the foundation for Cook's new fan experience.
“So my team and I have created these brand new events starting in August and they are one-of-a-kind, never-before-done, behind-the-scenes immersive experience with me and the JDX team.”
Rather than simply watching the race, participants will have the opportunity to understand what surrounds the driving: the engineering discussions, driver feedback, preparation, data analysis and constant work that takes place between sessions. It is an opportunity to see motorsport not simply as a show, but as a professional environment where everything comes together to ultimately produce performance on track.
The experience is particularly fitting for Cook, whose career combines two sides of motorsport that are rarely represented by the same person. The Colorado native is in fact not only a professional racing driver but also a mechanical engineer.
Since joining Porsche Carrera Cup North America in 2023, Cook has become a consistent contender in the highly competitive Pro class. Driving the #37 JDX Racing Porsche 911 Cup (Type 992.2), she has steadily progressed through the championship while building on earlier experience in single-seaters, including the F4 US Championship and W Series.
Her 2026 campaign has provided further evidence of that development. Cook demonstrated front-running pace throughout the latest weekend at Road America, where she found herself in podium contention and eventually secured fifth place - her first career top-five finish in the series. At Watkins Glen she had twice finished inside the top seven and matched her previous career-best sixth-place result.
This momentum makes the timing of the new fan experience particularly interesting, with fans meeting a driver at the height of a championship campaign, as she hunts down a first podium finish that now looks only a matter of time.
The experience has been designed around access: participants will receive access to driver and engineer debriefs, allowing them to see how information from the track is translated into technical decisions and how Cook communicates with the JDX Racing engineers. They will also receive their own team kit and have the opportunity to take part in a track and car tour - an experience that remains beyond the spectator areas, which is precisely what makes the concept different from a conventional hospitality package.
At Road Atlanta and Circuit of the Americas, the program also offers on-track parade laps behind Sabré’s Porsche 911 GT3 Cup racecar. Participants attending the Indianapolis event will receive a tour of the Indianapolis Motor Speedway Museum, providing a unique way of connecting with the history of the venue and the sport.
Cook describes each event as deliberately unique and niche, with the limited number of available places ensuring that participants can enjoy genuine access rather than being part of a large hospitality group. For fans who have always wondered what happens on the other side of the garages, it represents a rare opportunity to find out.
You can learn more about this initiative HERE
