The Grasser-run all-female GEAR Racing squad gets ready for the ROAR to Daytona test and reveals its striking livery.
The brand new project GEAR Racing (Girl Empowerment Around Racing) is set to make its track debut this weekend in Daytona, as the ROAR Before the Rolex 24h will go underway.
Teaming up with Lamborghini powerhouse Grasser Racing, GEAR Racing revealed its first official livery photos, after British driver Katherine Legge had posted details of the striking design on her social medias.
The colorful and pop-art inspired livery is designed by Andy Blackmore, the graphic designer behind the famous "Spotter Guides", with the specific aim to be eye-catching to IMSA fans, especially the younger audience.
The #19 Lamborghini Huracan GT3 Evo will feature the pop art theme style throughout the 2020 IMSA season, but with primary sponsors due to be announced shortly, the livery is expected to be refreshed on 3-4 occasions over the course of the racing season.
The GEAR Project, which mission is to "inspire girls to be strong, smart and bold in racing and in life", is expected to have an impact non only on the racetrack, but also through off-track events aimed at developing and supporting the future generations of female racing drivers, engineers, mechanics and executives.
Drivers involved in the project are IMSA frontrunners Katherine Legge and Christina Nielsen, as well as Bia Figueiredo and Tatiana Calderon. The Colombian, after becoming the first woman to race in F1 closest feeder series, will make her endurance racing debut in Daytona behind the wheel of the #19 Lamborghini.
Swiss GT ace Rahel Frey looks also set to join the team in Daytona, presumably replacing Brazilian Figueiredo on the entry list of the ROAR test.
Ph credits: GEAR Racing Project